Um olhar sobre a campanha de marketing de US$150 milhões da Barbie

Apenas no fim de semana de estreia, o filme arrecadou US$ 160 milhões em vendas de ingressos.

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Tornando-se o maior lançamento de todos os tempos, de um filme dirigido por uma mulher.

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Estima-se que mais de US$ 150 milhões foram gastos na campanha de marketing do filme. Isso é mais do que seu orçamento de produção.

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O marketing incluiu de tudo, como: um aluguel da Barbie DreamHouse no Airbnb.

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Cruzeiro de barco da Barbie.

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Hambúrgueres cor-de-rosa no Burger King.

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Na forma mais tradicional, foram feitos outdoors na Times Square e uma contagem regressiva no Instagram.

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www.realtime1.com.br

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